The Day-Date was designed as a valuable everyday tool. It offered those who needed it complete control over their personal agenda, thanks to a watchmaking feat unprecedented at the time: the Day-Date was the first waterproof, automatic chronometer wristwatch to display the date and day in full, in two separate windows. Both changed simultaneously at midnight. A revolutionary switch that continues to amaze, nearly seven decades later.

The alliance of technical excellence and elegance

Instantly recognizable, the uniqueness of its design has forged its identity. When it was first created, the Day-Date was the only watch to feature a semicircular aperture at 12 o'clock, displaying the day of the week in full. Adorned with its President bracelet, designed especially for it, and available exclusively in precious metals – gold or platinum – it established itself as the ultimate prestige watch.

Universal and unique, the Day-Date speaks the language of the person who wears it

While days are the same all around the globe, they are written differently in different languages. Using the majority of writing systems—the Latin, Arabic, Cyrillic, Hebrew, Japanese alphabets, Chinese ideograms, and even the Ge'ez alphabet used in the Horn of Africa—the Day-Date expresses the cultural particularities of its wearer. It establishes itself as an international, universal, and personal watch.

A valuable ally

Known as "the watch of presidents" of yesterday and of inspiring leaders of tomorrow, the Day-Date is worn by exceptional men and women who dedicate their lives to fulfilling their ideals. Eras come and go, but it remains where it was born, at the forefront of modernity.

 Founded in 1905 by Alfred Davis and Hans Wilsdorf, Rolex SA is a brand of luxury watches whose history,of quality ,luxury ,and heritage  is world-renowned. Headquartered in Geneva, Switzerland, Rolex has produced over 1.05 million watches, generating over $13 billion in sales in 2022.

Rolex began as Wilsdorf and Davis in London, England, before moving its operations to Switzerland in 1919. Rolex’s long history of innovative designs has led to some of the most iconic watch models. Rolex is innovative, creating many modern conveniences that watch wearers may take for granted, like waterproof watches, automatic dates on the watch dial, and displaying both day and date on the dial.

Throughout its storied history, Rolex has established itself as a benchmark of excellence, with its watches sought after by those looking to own a piece of this legacy. Our collection of Rolex watches for sale allows enthusiasts and newcomers alike to be part of this prestigious tradition.

Rolex watches come in countless variations, and many of its most famous older models are sought-after by collectors worldwide.